Content Marketing Strategy
We worked in partnership with Richard to design and write ECBM London’s content marketing strategy. This included a competitor analysis, tone of voice guidelines, KPIs and key marketing messages.
Content Production Training
We also provided bespoke in-house training for Richard and his team to understand and deliver the strategy. The training focused on content production for social media, with lots of ‘best in class’ examples and inspiration. The team loved the element of competition and immediately integrated in-house video production into their social media output.
Graduation Video Production
After working in higher education for many years, graduation still is one of our favourite events. It’s the perfect time for a university or college to capture testimonials from students.
We filmed ECBM’s graduation ceremony at the beautiful Honourable Artillery Company in central London. We captured a lot of smiling graduates and vox pop interviews. This was all edited into a wonderful video for the graduates and their families. The video also gives a good insight into studying at ECBM for prospective students.